An endpoint in the SIM for Things platform represents an actual physical IoT device of the customer. Whereas the SIM card is just a connectivity module linked to it.

A SIM card can be swapped / linked / de-linked from an endpoint but all the configuration done to manage an IoT device remains with the endpoint.
All the linked Service Profile, Rate Zones, Tariffs, Coverage are assigned to an endpoint through the linked Plan and all the data or SMS usage charged to the Account will always be accrued through an endpoint.
While creating an endpoint in the SIM for Things platform you need to provide an Endpoint Name, this name is not unique and can be used if required to identify a group of endpoints. A unique endpointID is generated when the SIM for Things platform creates an endpoint and this remains as the unique identifier for an endpoint on the platform.